MIKE ARNOLD on THE ART OF WAR
by Lisa Cadungug
Mr. Arnold was an excellent presenter on the topic of strategy and how we are in the product
industry, despite many thinking we are in the service industry.
The product we sell is a strong battle plan, relating to the case or contract we are involved with.
We need to consider all the "what ifs" and alleviate client anxiety to the extent we are able to do so.
He made reference to The Art of War by Sun Tzu, and provided us with a copy of an abridged
version he had made for clients to help us appreciate the perspective. I read this small book
afterward and although The Art of War is a military treatise, it has some excellent comparisons to
the process of a court case.
One of the references that stuck out to me was that of 4stealing a chariot from your opponent'
rather than having to bring more of your own. Sun Tzu says "Bring war material with you from
home, but forage on the enemy." Using your opponent's information or evidence to your own
advantage is a good example of this.
He also talked about the "Hero's Journey" and referenced a book by Joseph Campbell entitled
The Hero with a Thousand Faces. To paraphrase, there hero's journey is a classic narrative that
describes the path a main character takes in a story - typically someone who is pulled from their
ordinary world by some call to action/quest/adventure into the unknown, who faces challenges
and overcomes obstacles and then saves the day - the goal of a good litigator!
One of the great takeaways was to be a seeker of truth - there are always several sides to a story;
our job is to always be searching to discover what actually happened, not what one side or
another had to say about what happened. Once we discover the truth, the goal is to empower the
fact finder and/or jury to have a good story to tell at the end of the day - how they helped find
justice in a situation.
Mr. Arnold had some example of cases he had been involved with to help illustrate the process.
He is passionate about what he does which came through clearly in his presentation. I would be
happy to see his name on our education roster again.
This post was authored by a recipient of the NALS of Portland, Oregon Member Meeting Reimbursement Funds. Those funds are available to assist members of NALS of Portland, Oregon in attending CLEs, business meetings, and the National Education Conference. Additionally, some articles may qualify for CLE credit.